{"id":127,"date":"2013-04-01T01:00:08","date_gmt":"2013-04-01T01:00:08","guid":{"rendered":"http:\/\/www.confidant.ca\/blog\/?p=127"},"modified":"2013-12-02T22:41:57","modified_gmt":"2013-12-02T22:41:57","slug":"a-new-saskatchewan-logo","status":"publish","type":"post","link":"https:\/\/www.confidant.ca\/blog\/2013\/a-new-saskatchewan-logo\/","title":{"rendered":"A New Saskatchewan Logo"},"content":{"rendered":"<p>We have had conservative leadership both in our province and our country for a few years now, with mixed results. I will try not to trumpet my own political views but I feel the need to speak up about a recent action by the Saskatchewan Party.<\/p>\n<p>For you non-Saskies out there, you should know that we have a very nice logo that in recent years has fell out of usage, apparently because its strong agricultural imagery is no longer representative of our overall industry outlook:<\/p>\n<p><a href=\"https:\/\/www.confidant.ca\/blog\/wp-content\/uploads\/2013\/03\/GofS-Colour-wheat.jpg\"><img loading=\"lazy\" decoding=\"async\" style=\"border: 0px none;\" alt=\"GofS Colour wheat\" src=\"https:\/\/www.confidant.ca\/blog\/wp-content\/uploads\/2013\/03\/GofS-Colour-wheat.jpg\" width=\"274\" height=\"99\" \/><\/a><\/p>\n<p>When it was first proposed that we develop a new logo, the idea was met with a fair bit of resistance. So for a while, the province resorted to using our coat of arms:<\/p>\n<p><a href=\"https:\/\/www.confidant.ca\/blog\/wp-content\/uploads\/2013\/03\/Gov-of-Sask-COA_BW-07.png\"><img loading=\"lazy\" decoding=\"async\" style=\"border: 0px none;\" alt=\"Gov-of-Sask-COA_BW-07\" src=\"https:\/\/www.confidant.ca\/blog\/wp-content\/uploads\/2013\/03\/Gov-of-Sask-COA_BW-07.png\" width=\"264\" height=\"102\" \/><\/a><\/p>\n<p>I thought this was a fine compromise. However, in recent years the Saskatchewan Party leadership has quietly begun using the logo below (I found versions in a number of colour variations):<\/p>\n<p><a href=\"https:\/\/www.confidant.ca\/blog\/wp-content\/uploads\/2013\/03\/GOS-swoosh-2.jpg\"><img loading=\"lazy\" decoding=\"async\" style=\"border: 0px none;\" alt=\"GOS swoosh 2\" src=\"https:\/\/www.confidant.ca\/blog\/wp-content\/uploads\/2013\/03\/GOS-swoosh-2.jpg\" width=\"361\" height=\"180\" \/><\/a><\/p>\n<p>While I could comment on the low-key methods they used to introduce the logo, my main issues are with the design itself. I believe in constructive criticism, so instead of just slamming it point by point, let me show you how I would fix it.<\/p>\n<p>1. Let&#8217;s clean up that type shall we? Put the &#8220;of&#8221; back to a subservient role where it belongs, and go back to good old Helvetica.<br \/>\n<a href=\"https:\/\/www.confidant.ca\/blog\/wp-content\/uploads\/2013\/03\/New-SK-Logo1.png\"><img loading=\"lazy\" decoding=\"async\" style=\"border: 0px none;\" alt=\"New-SK-Logo1\" src=\"https:\/\/www.confidant.ca\/blog\/wp-content\/uploads\/2013\/03\/New-SK-Logo1.png\" width=\"457\" height=\"150\" \/><\/a><\/p>\n<p>2. What are those swooshy things? People flying right over our province, that&#8217;s what. What we need here is to change the swooshes to come from within the province. That way we can be known as a fountain of sorts. We export all sorts of good things, so let&#8217;s show it.<\/p>\n<p><a href=\"https:\/\/www.confidant.ca\/blog\/wp-content\/uploads\/2013\/03\/New-SK-Logo2.png\"><img loading=\"lazy\" decoding=\"async\" style=\"border: 0px none;\" alt=\"New-SK-Logo2\" src=\"https:\/\/www.confidant.ca\/blog\/wp-content\/uploads\/2013\/03\/New-SK-Logo2.png\" width=\"457\" height=\"150\" \/><\/a><\/p>\n<p>3. I think we need more swooshes and more symbolism. Let&#8217;s put in some growy-looking shapes that are reminiscent of the old sheaf logo, and a sun rising.<\/p>\n<p><a href=\"https:\/\/www.confidant.ca\/blog\/wp-content\/uploads\/2013\/03\/New-SK-Logo3.png\"><img loading=\"lazy\" decoding=\"async\" style=\"border: 0px none;\" alt=\"New-SK-Logo3\" src=\"https:\/\/www.confidant.ca\/blog\/wp-content\/uploads\/2013\/03\/New-SK-Logo3.png\" width=\"457\" height=\"150\" \/><\/a><\/p>\n<p>4. Green and gold? Identical to the ruling party&#8217;s colours? Come on. We are the &#8220;Land of Living Skies&#8221; (if our <a title=\"Even on eBay!\" href=\"http:\/\/www.ebay.ca\/itm\/Saskatchewan-Canada-Private-Vehicle-Licence-Plate-Land-Living-Skies-Metal-\/321092128217\" target=\"_blank\">license plate<\/a> is to be believed) so why not use a palette which is reminiscent of a nice sunset:<\/p>\n<p><a href=\"https:\/\/www.confidant.ca\/blog\/wp-content\/uploads\/2013\/03\/New-SK-Logo4.png\"><img loading=\"lazy\" decoding=\"async\" style=\"border: 0px none;\" alt=\"The new Government of Saskatchewan Logo\" src=\"https:\/\/www.confidant.ca\/blog\/wp-content\/uploads\/2013\/03\/New-SK-Logo4.png\" width=\"457\" height=\"150\" \/><\/a><\/p>\n<p>There you have it: a properly designed, party-neutral logo that properly represents our thriving province. I am against spec work, by the way, so if you want to use this logo you will have to elect me as the leader of <a title=\"For example only\u2026\" href=\"http:\/\/www.saskliberals.ca\/\" target=\"_blank\">some rival party<\/a> and then vote me into office based on my other merits. If elected I propose that we institute the new identity on April 1, 2015.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>We have had conservative leadership both in our province and our country for a few years now, with mixed results. I will try not to trumpet my own political views but I feel the need to speak up about a recent action by the Saskatchewan Party. For you non-Saskies out there, you should know that &hellip; <a href=\"https:\/\/www.confidant.ca\/blog\/2013\/a-new-saskatchewan-logo\/\" class=\"more-link\">Continue reading <span class=\"screen-reader-text\">A New Saskatchewan Logo<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[5],"tags":[29,30],"class_list":["post-127","post","type-post","status-publish","format-standard","hentry","category-design","tag-design-2","tag-humour"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p28GE6-23","_links":{"self":[{"href":"https:\/\/www.confidant.ca\/blog\/wp-json\/wp\/v2\/posts\/127","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.confidant.ca\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.confidant.ca\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.confidant.ca\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.confidant.ca\/blog\/wp-json\/wp\/v2\/comments?post=127"}],"version-history":[{"count":7,"href":"https:\/\/www.confidant.ca\/blog\/wp-json\/wp\/v2\/posts\/127\/revisions"}],"predecessor-version":[{"id":174,"href":"https:\/\/www.confidant.ca\/blog\/wp-json\/wp\/v2\/posts\/127\/revisions\/174"}],"wp:attachment":[{"href":"https:\/\/www.confidant.ca\/blog\/wp-json\/wp\/v2\/media?parent=127"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.confidant.ca\/blog\/wp-json\/wp\/v2\/categories?post=127"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.confidant.ca\/blog\/wp-json\/wp\/v2\/tags?post=127"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}